There are many critical features that need to be included in any website these days, mobile responsiveness is one that cannot be over looked but there are also other features that must be included as well.
Here are 10 features that every website should have to be successful:
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- Information is key!! Remember that your town website is a space for citizens to get information: More citizens now expect that government websites will provide what they need, quickly and when they need it. Citizen feedback ensures that you are providing information that is relevant to your audience, and as a result, more people will trust the site and turn to it for valuable information. Make sure your website includes an east-to-find contact form to encourage feedback.
- Compelling Home page.Your Home page is prime real estate. After all, that’s how most visitors will enter your site. Make your pitch strong, as well as visually appealing, so anyone who lands there is persuaded to walk through the door to the other pages of your site.
- Explain what you do, not just how you do it. This information should be readily apparent, easily found on or from your Home page.
- Give facts about your company. Don’t hide behind generic statements and fluffy descriptions that could apply to any business (i.e. “We’re committed to quality and customer satisfaction.”) Be clear. Be specific.
- Include a call-to-action on every page. Remember, the whole goal of having a website is to persuade someone to take action, whether it’s to contact you, subscribe or purchase a product.
- Make site navigation logical. The navigation menu is not the place to get creative. Use terms people know and understand. Place buttons where visitors expect them to be. They should not have to search hard to find what they want.
- Optimize each page of your copy for specific keywords. If you want to rank high on the search engines, optimization is a necessity.
- Craft good title tags and description meta-tags. Every page should have unique title tags and description meta-tags. They should employ the same keywords used in the content of the page.
- Include testimonials, case studies and client lists. Nothing is more persuasive than a third-party endorsement. Those votes of confidence will build your company’s credibility and authority.
- Use real photos when possible. Stock photos are too generic and too fake to make a meaningful impression.
- Determine the path you want your visitors to take and then lead them. Look at your site’s analytics and see where visitors enter your site (Hint: it’s not always the Home page), the order of pages they’re viewing and the pages they exit from. Then modify your content to better control the visitors’ path and steer them to take action.